Pau/Wau

RoleDesigner
Timeline2 Months
TeamSolo
Services
BrandingWeb Design
Hero image for Pau/Wau

The Challenge

Brand identity and digital presence for a boutique creative agency based in Brooklyn.

A new agency needed to stand out in a crowded market. They wanted a brand that felt raw, honest, and unpretentious.

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Our Approach

We developed a brutalist identity centered around system fonts and high-contrast monochrome imagery. The website features a non-linear navigation structure.

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The Outcome

The launch successfully positioned Pau/Wau as a distinct voice in the Brooklyn creative scene, leading to 3 major client acquisitions in the first month.

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