HAY

RoleCreative Developer
Timeline4 Weeks
TeamAgency Collaboration
Services
Creative CodeWebGLInteraction Design
Hero image for HAY

The Challenge

Interactive campaign pages for the colorful Danish design brand. Focused on micro-interactions and playful layouts that reflect the brand identity.

HAY wanted to launch a spring collection with a digital experience that felt distinct from their main e-commerce grid—something more editorial and immersive.

[ Process / Research Image ]

Our Approach

I used WebGL for fluid color transitions and custom scroll-triggered typography animations. The layout breaks the grid to encourage exploration.

[Detail Shot 1]
[Detail Shot 2]

The Outcome

The campaign page saw highest-ever engagement time for a seasonal launch. The color-picker interaction was widely shared on social media.

Next ProjectPau/Wau